Solar Shorts

Isn’t Dr. Glenn Rothfeld excellent in the video? It was entirely unscripted and I had no idea what he was going to say. A bezoar?  Super models swallowing cotton balls? You can’t make this stuff up.

The blog launched just a few weeks ago, and the response has been extraordinary – beyond anything I expected. Within 24 hours of the video going live, I had received emails from people from California to Europe and Australia. Most of the emails and posts were delightful culinary suggestions for more appetizing ways to eat my shorts. But there were also emails from three solar industry professionals, and our discussions with them are ongoing and very promising. Renewable Energy Weekly heard about the blog and got behind our efforts to promote it. The Boston Business Journal is including the blog in a feature story due out April 10. It’s all good.

So, will I have to eat my shorts? Time will tell. What I do know for sure is that I’m getting to know some great people, and having a ball in the process.

There is, of course, a purpose to all this. Yes, we want to land a solar energy account. But one of the reasons that’s a goal of ours is because we are passionate about renewable energy in all its forms. It’s time to tell the story of solar and wind, and get the country behind clean energy – not just politicians giving speeches, but people choosing to use renewable energy in their communities. What do you think?  How will we make this happen?

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